H.Moser & Cie x Studio Underd0g.
Its about Passi0n (fruit). ❤️🔥
Its about Passi0n.
When the opportunity to collaborate with H. Moser & Cie presents itself, you don’t decline it - you make sure to bring your A-game.
This project sprouted from the idea that a true watch enthusiast can wear a £67,000 Swiss-made perpetual calendar one day and a £500 microbrand chronograph the next.
This ideology and inspiration then spread to other ideas, such as sharing the passion for one’s hobby with loved ones and friends.
The result? A collaboration that reflects the energy and creativity that define H. Moser & Cie and Studio Underd0g. A shared passion. One common feeling. Watches made just for watch lovers.
Concepts.
A project not only themed around passion but also one that was a personal passion of mine to work on.
I mean, what an opportunity as a 21-year-old designer.
I had a key role to play in this project. I was responsible for both the initial generation of the amber and royal purple, passion fruit-inspired color scheme you see before you, as well as all concept sketches needed throughout the project - from sketches exploring, developing, and pitching the design of both watches to sketches aiding in the communication of potential marketing strategies.
See sketches related to this project? I did em'.
Once in a lifetime.
Launched at Geneva Watch Days 2024, this unforeseen collaboration was definitely the talking point of the show.
Met with overwhelmingly positive feedback in person, but rather negative feedback online, this passion project proved to be a divisive one.
But for me, none of this really matters. True supporters of the brand get it, we at Studio Underd0g just couldnt let an opportunuty like this slip. This project has been a once-in-a-lifetime opportunity, one I could have only dreamed of being a part of when I began my internship with Studio Underd0g in June 2023.
Now, how do I go about topping this one?
